Mobile site is referred to as a website that has been developed not only for viewing on the large computer screens but also on your mobile. We all know that a regular website when viewed in your mobile phone may not be user friendly as you have to keep on scrolling up and down and sideways to catch a glimpse of the entire page. This is however, not feasible and causes an online visitor to lose interest instantly.

One of the biggest disadvantages of a regular website when trying to be viewed on a mobile or any other hand held device is that it takes a lot of time to load. This is because for mobile sets the bandwidth is usually low. Also it takes a lot more money for the data transfer. Aside from content, also downloaded are images and videos that take a longer time to get transferred.

But the aim of Internet marketer is to retain these visitors to their website. So, mobile sites have gained prominence over the years keeping in mind the requirements of a visitor who views a website on his own mobile set or any other hand held device.

Since a particular website is difficult to view on a mobile set, why will an Internet marketer want to spend hours trying to accommodate his website on a mobile? The reason is simple.

Studies suggest that as many as 300 million people access different websites from their mobile phones. So, this answers the question why an Internet marketer will take the pain of developing a website that is user friendly even for an individual who remains glued to the mobile set.

Scriptonova has a team of well versed experts and also a sound IT infrastructure that develops mobile sites and strives to make Internet experience on mobile sets enjoyable.