Your E-Commerce Friendly Companion

Magento is an open source ecommerce web application that was launched on March 31, 2008. It was developed by Varien (now Magento Inc) with help from the programmers within the open source community but is owned solely by Magento Inc.. Magento was built using the Zend Framework.[1][2] It uses the Entity-attribute-value (EAV) database model to store data

Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento�s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Please have a look at the features listed below :

	Marketing Promotions and Tools Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. Catalog Promotional Pricing
	Analytics and Reporting Admin Dashboard for Report Overview. Abandoned Shopping Cart Report Best Customers Report by Total and Number of Orders
	Search Engine Optimization Google Site Map URL Rewrites give full control of URL's Meta-information for products and categories
	Site Management Control multiple websites and stores from one Administration Panel Web Services API for easy integration between Magento and any third-party application A/B and Multivariate Testing
	Catalog Management Batch Import and Export of catalog Google Base Integration Downloadable/Digital Products Advanced Pricing Rules and support for Special Prices (see marketing tools)
	Catalog Browsing Layered / Faceted Navigation for filtering of products in Categories Layered / Faceted Navigation for filtering of products in Search Results Product comparisons Product Reviews
	Product Browsing Multiple Images Per Product Product Image Zoom-in Capability
	Mobile Commerce iPhone Optimized
	International Support Multi-Lingual Support for Multiple Currencies
	Checkout Shipping to multiple addresses in one order Multiple shipments per order Free Shipping
	Payment Multiple Payment Options Supported Payment Extensions Available through Magento Connect Configurable authorization and capturing of funds
	Customer Service Feature-rich Customer Accounts Order Tracking from Account
	Customer Accounts Re-orders from account Downloadable Products Recently ordered items